A world of expertise in Crop Teams Integrating resources internationally We work for growers. The measure of success depends largely on the ability of the organization to anticipate and identify market needs and align them with the solutions we offer and continue to innovate and improve. Throughout Koppert’s history we have stayed in touch with the needs of growers and the market. The importance of listening to changing demands will not diminish. In order to meet these needs, we have established a number of specialized Crop Teams. These Crop Teams have pooled their professional skills and local knowledge for specific crops with a worldwide database and R&D resources for a global strategy with local relevance. The role of crop teams is to collect, update, share and interpret data that enable consultants, R&D, Marketing, Sales, Product Development, Registration and Supply Chain to work together in one strategic and operational direction that leads to higher efficiency, better products and greater success for growers. Working in Crop Teams makes it easier to identify market dynamics, developments and trends, and develop new solutions. It enables us to make efficient business case analyses, evaluations and prioritize them. We build on each others strengths with clear accountability in a crossfunctional and collaborative manner that maximizes growth opportunities for crops and solutions. It has harmonized the way we work and aligns functions with business priorities to benefit growers. The change in focus in which we give full attention to finding effective solutions for specific crops worldwide opens a world of applicable solutions for the benefit of growers. 28
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